How to dress for a successful photoshoot!

Tips: Dressing for a photoshoot…

Hi Friends,

Tracy here. By far, the most asked question I get in preparation for a photoshoot is, “What do we wear?” In response, I thought it might be helpful to give you all a quick summarized version of the guidelines I use as I prep my clients for a photoshoot. Here goes:

1.     KISS (Keep it simple silly)

For your photoshoot, we want you to be the central character of the story we create, not your snazzy shirt, shiny kicks, or gigantic accessories. While pattern and logos are fun and bright distracting colours are awesome in their place, they can steal the stage on a photoshoot as can oversized jewelry. They can also date the images quickly. The same is true for hair and makeup - kiss.

2.     Light and Dark Clothing Have Superpowers

Depending on what you are going for in your images, light or dark clothing have different effects. Dark is often connected to moody images and can slenderize. Light clothing is often associate with an airy and fresh feel. A discussion should take place with your photographer ahead of time, so you are all on the same page regarding the story you want to tell through your images.

3.     Coordination – YES! Match-y, Match-y – NO!

Should we coordinate with others in the photoshoot - Absolutely! Should we wear matching patterns or the exact same outfit – No! (Or at least, not likely). Being too coordinated is often cliche these days, and so, again, keep it simple. Stick with colours in the same pallet, and a similar theme: casual, fun, formal.

4.     Details, Details, Details

Remember the details, they are often the part of the story that make it interesting, or messy. A few things to consider: If children are part of your shoot, have any comfort items or otherwise (a favourite stuffy etc.) that bring out your child’s personality or will help with the shoot, not distract. Nails should be clean, and not chipped, manicured if you wish. Glasses can be worn, or not, but an anti-glare coating on the lenses is helpful. Make sure fabrics are ironed or choose wrinkle free fabrics. The last few suggestions help with editing and therefore the cost of your shoot.

5.     Use the force…aka Preparation

Being prepared is key. Don’t try to throw it together on the day of. If your photographer is on top of it, they will have discussed these things ahead of time, but you must take the initiative to get it all together. One suggestion: The day before, lay out each family member’s wardrobe including shoes and accessories in one place and stand back to look. Ask yourself these questions: Is any of this distracting? Does any of this clash? Is there any of this I may hate 10 years from now? Am I missing anything?

Ultimately, preparation is key. This includes thinking ahead and good communication with your photographer. Your photographer should be discussing the shoot with you well in advance, but if any questions arise during preparation, be sure to reach out in plenty of time to make any necessary changes. Following these simple suggestions, will help your photoshoot go smoothly and the story you hope to tell more intentional.

Thanks for reading!